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The G.A.F. Tax

  Extra, Extra, Read all about it – Net Native Targeted Ad Fat Cats To Start Paying Their Taxes!!! This is such a juicy scoop ..it’s almost too good to be true and will likely not be once the supreme leaders of cyberspace get their legal pit bulls involved. But...

You Say You Want a De-evolution

  TV has always taken advantage of technological innovation and the more a medium is predicated on technology the less likely it is to be affected by it. So when I see the headline in AdExchanger titled “How Local TV is Fighting to Evolve”, I take pause. Here’s...

Do You Wanna Kill a Brand, Man ?

  Or screw around with your good name? I never thought you’d fall for this, Oh tisk, tisk, tisk, How did you go astraaaayyy?? As the Marketing Blog Father of 2 little girls, I know every word to “Do You Wanna Build a Snowman” (and “Life is an Open Door”,...

Chipotle’s Ingenious Digital Initiative

There is a new report out that shows just how valuable it is to connect with the Millennial and Gen-Z boys and girls. The headline reads “Chipotle seeing turnaround as a result of Digital initiatives”. Chipotle has increasing revenue “largely due to modernization...