by marketingblogdr | Nov 20, 2017 | 2017, blog roll
Back in June, security firm Check Point discovered that 41 apps available from Google’s Play store contained an illegitimate ad clicking function. They were downloaded as many as 36 million times. Dr. Fou, an MIT PHD and Cybersecurity and Ad Fraud Researcher...
by marketingblogdr | Nov 2, 2017 | 2017, blog roll
Mass media works really well. Micro media works mensa mensa. Why? Quite simply because the value to an advertiser decreases as the channel to viewer relationship gets closer to 1 to 1. allow me to explain. Advertising on mass media is an activity that is just...
by marketingblogdr | Sep 13, 2017 | 2017, blog roll
…that Google and FB would just get out of the ad Business (not including search). They’ve really made a mess of things. Behind the curtain I get the feeling they are a bunch of snots who think they are smarter than everybody else. Meanwhile,...
by marketingblogdr | Sep 12, 2016 | blog roll
Reach CEM by getting your CMS to a SSSP leveraging both SP and IP, ESF, GCI, SH and SG and by making sure IN are T+L in the CMW while PFF and BP not only battling FVI facing the DME today but eliminating NHT as well as AA which distorts ROI calculations and...
by marketingblogdr | Jul 27, 2016 | blog roll
Take a look at this article out of Media Life which clears up for us blithering idiots the underlying dynamics of the HOT upfront market. Oh NO … It’s not that TV is the most influential or most trusted advertising medium, it’s not that it has the best...
