by marketingblogdr | Jun 13, 2018 | 2018, blog roll
“In most depictions of the activity, the practitioner envisions an endless series of identical white sheep jumping over a fence, while counting them as they do so. The idea, presumably, is to induce boredom while occupying the mind with something simple,...
by marketingblogdr | Jul 12, 2016 | blog roll
I understand that you gotta create excitement and have some passion and energy behind your product. But when all you have is simply A Centralized Server Where All Marketing Material Is Stored And Shared .. this pitch sets a new bar for ‘Sell me this...
by marketingblogdr | Jun 27, 2016 | blog roll
According to Forensiq, just one average bot-net can produce 1 billion fraudulent ad impressions a day. No one knows how many average bot-nets there are… Or above-average ones. According to the Association of National Advertisers, $6.3 billion of...
by marketingblogdr | Jun 17, 2016 | blog roll
From The Harris Poll 2016 EquiTrend Study: TV networks still lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap. Media leaders in the study include Netflix, YouTube, ABC, CBS and Pandora...
by marketingblogdr | Jun 16, 2016 | blog roll
A “Trailblazing Ad Testing Solution” was announced yesterday! A collaborative study between CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions (here) claims to have proven that neuroscience tools can predict the success of ad creative! The study...
