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I Turn The Page

  There’s just so much wrong with so many things in Marketing right now. Thumbing my way through the September issue of AdWeek is like being stuck in a hellish temporal flux. All the creative energy in the field has turned inward on itself to the extent that it...

What Comes After “Z” ?

  From The Harris Poll 2016 EquiTrend Study: TV networks still lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap. Media leaders in the study include Netflix, YouTube, ABC, CBS and Pandora...

“Shocking” Correlation !!

  A “Trailblazing Ad Testing Solution” was announced yesterday! A collaborative study between CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions (here) claims to have proven that neuroscience tools can predict the success of ad creative! The study...

Hyper-Hip Marketing

  Advertising budgets are being scrutinized like never before. Marketers, more than ever, need to bring to the surface a deeper understanding of how their ads perform and use those compelling insights for increased ROI. Traditional marketing is broken! Wake up …...

Upfront at the Upfronts

  At this years’ upfront, NBCUs Linda Yaccarino, pulled no punches when it came to the digital media competition, stating that “the average American spends 7x as many hours watching television as they do on Facebook and watches television 15x as much as...