by marketingblogdr | Sep 12, 2017 | 2017, blog roll
Thumbing my way through the September issue of AdWeek… all the creative energy in the field has turned inward on itself to the extent that it is only creative in finding new ways to talk about the same things, over and over and over and over… Take...
by marketingblogdr | Jun 17, 2016 | blog roll
From The Harris Poll 2016 EquiTrend Study: TV networks still lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap. Media leaders in the study include Netflix, YouTube, ABC, CBS and Pandora...
by marketingblogdr | Jun 16, 2016 | blog roll
A “Trailblazing Ad Testing Solution” was announced yesterday! A collaborative study between CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions (here) claims to have proven that neuroscience tools can predict the success of ad creative! The study...
by marketingblogdr | Jun 14, 2016 | blog roll
Advertising budgets are being scrutinized like never before. Marketers, more than ever, need to bring to the surface a deeper understanding of how their ads perform and use those compelling insights for increased ROI. Traditional marketing is broken! Wake up …...
by marketingblogdr | May 26, 2016 | blog roll
At this years’ upfront, NBCUs Linda Yaccarino, pulled no punches when it came to the digital media competition, stating that “the average American spends 7x as many hours watching television as they do on Facebook and watches television 15x as much as...
