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Consumer Cluster Muck

      Due to the atomization of media and audiences alike – broad demographic targeting tactics are likely to get any Planner bounced right out the door! So, a revolutionary way of targeting consumers by linking their behavior patterns with marketplace...

Generation Reincarnation

    Millennials have been doted on by the media to a near gag reflex inducing level… as we all know (this is not their fault). Gen X wasn’t, much, but could care less about what others think about them, or whether others think of them at all. They were...

Meet the CENTURIALS !!

  Introducing the Newest Marketing Obsession – Centurials, Adults 100 years old or older, now account for roughly .0002% of all households, making them an extremely important segment of the Outer Fringes of Life Demographic. Pushing the human condition to...

P<0 Demo Target !

  KIDS PICK FAMILY FOOD BRANDS – The parents might bring home the bacon, but it’s probably the kids who pick the brand. Despite their size and obvious lack of income, a new report from Packaged Facts says children have a disproportionate sway over...