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Thanks for the distraction

    There are times when you wake up in the middle of the night ..when you can hear a pin drop; it seems you’re all alone while the rest of the world sleeps. It’s then that it strikes you in disbelief at the fragile nature of your existence. You...

Media Map

  Here’s the 101 for today’s Media/Marketing Landscape (any babbling CMO is just riffing on any number of iterations on this stuff): It’s not easy to make quick comparisons between the huge volume and variety of Media today. Every marketer should do a strategic...

Pokémon Nooo!

  The explosion onto the scene of Pokémon Go has prompted all the tech bloggers to hyperventilate about augmented reality. Naturally, it has serious implications.. the heaviest of which not even the most visionary “futurist” can predict. It will be to our senses...

Digital Propaganda

In a 5/4/16 article in AdWeek –  here “Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop –  It’s Google Preferred’s largest upfront deal”  we get a taste of the language saturating most of the industry trades nowadays which...