by marketingblogdr | Jul 17, 2019 | 2019, blog roll
In Mass Marketing, no attempt is made to define what some people may want because everyone is a potential customer. The product is ubiquitous and making it relevant is a matter of playing to our humanity. Coke may be a good example. Coke = happiness. The...
by marketingblogdr | Jan 10, 2018 | 2018, blog roll
The brand of the channel (defined by its content) defines the advertising. The closer and more creatively you can align your message to the content folks love, the more you’ll succeed at getting that love connection to extend to a product. Emotional Engagement...
by marketingblogdr | Jun 17, 2016 | blog roll
From The Harris Poll 2016 EquiTrend Study: TV networks still lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap. Media leaders in the study include Netflix, YouTube, ABC, CBS and Pandora...
by marketingblogdr | Jun 16, 2016 | blog roll
A “Trailblazing Ad Testing Solution” was announced yesterday! A collaborative study between CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions (here) claims to have proven that neuroscience tools can predict the success of ad creative! The study...
by marketingblogdr | Jun 14, 2016 | blog roll
Advertising budgets are being scrutinized like never before. Marketers, more than ever, need to bring to the surface a deeper understanding of how their ads perform and use those compelling insights for increased ROI. Traditional marketing is broken! Wake up …...
