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Content remains King

  The brand of the channel (defined by its content) defines the advertising. The closer and more creatively you can align your message to the content folks love, the more you’ll succeed at getting that love connection to extend to a product. Emotional Engagement...

What Comes After “Z” ?

  From The Harris Poll 2016 EquiTrend Study: TV networks still lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap. Media leaders in the study include Netflix, YouTube, ABC, CBS and Pandora...

“Shocking” Correlation !!

  A “Trailblazing Ad Testing Solution” was announced yesterday! A collaborative study between CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions (here) claims to have proven that neuroscience tools can predict the success of ad creative! The study...

Hyper-Hip Marketing

  Advertising budgets are being scrutinized like never before. Marketers, more than ever, need to bring to the surface a deeper understanding of how their ads perform and use those compelling insights for increased ROI. Traditional marketing is broken! Wake up …...