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You Say You Want a De-evolution

  TV has always taken advantage of technological innovation and the more a medium is predicated on technology the less likely it is to be affected by it. So when I see the headline in AdExchanger titled “How Local TV is Fighting to Evolve”, I take pause. Here’s...

Do You Wanna Kill a Brand, Man ?

  Or screw around with your good name? I never thought you’d fall for this, Oh tisk, tisk, tisk, How did you go astraaaayyy?? As the Marketing Blog Father of 2 little girls, I know every word to “Do You Wanna Build a Snowman” (and “Life is an Open Door”,...

Digital Depression

I’m feeling awfully down lately. Sadly, I am better suited for a life ‘online’ than one rich in human interaction (Sigh)… I mean, I have Abandonment issues which give rise to my anxiety and cause me to exhibit behavior that perpetuates shallow relationships. But when...

Chipotle’s Ingenious Digital Initiative

There is a new report out that shows just how valuable it is to connect with the Millennial and Gen-Z boys and girls. The headline reads “Chipotle seeing turnaround as a result of Digital initiatives”. Chipotle has increasing revenue “largely due to modernization...