by marketingblogdr | May 17, 2019 | 2019, blog roll
Every year I look forward to NBCUniversal’s Linda Yaccarino kicking off the Upfront season, giving her pitch as she saunters back and forth on stage at Radio City. She is a champion of the Broadcast Biz and has been consistent in her mission to send a strong...
by marketingblogdr | Jul 27, 2016 | blog roll
Take a look at this article out of Media Life which clears up for us blithering idiots the underlying dynamics of the HOT upfront market. Oh NO … It’s not that TV is the most influential or most trusted advertising medium, it’s not that it has the best...
by marketingblogdr | May 26, 2016 | blog roll
At this years’ upfront, NBCUs Linda Yaccarino, pulled no punches when it came to the digital media competition, stating that “the average American spends 7x as many hours watching television as they do on Facebook and watches television 15x as much as...
