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Welcome to the Marketing Blog

Blogging about marketing, advertising and other random insights since 2016.



What’s missing from Social Media Week

  What would Upfront Week be without the Newfronts!? And what would the Newfronts be without the Playfronts!?!? And, as we’ll explore FOBLO (fear of being left out), what would it all be this week without Social Media Week?? Dedicated to navigating the next...

Engage, Captivate, Motivate

  There are literally hundreds of KPI’s marketers use to determine the success of marketing campaigns; success in a way, is in the eyes of the beholder. However, the single most important KPI is also the most difficult one to measure, because it is only...

a Lesson learned ?

  Let’s hope that Bill Gates latest prediction, that “in the next five to 10 years, AI-driven software will finally deliver on the promise of revolutionizing the way people teach and learn”, is more accurate that when, in 2006 he said of traditional advertising, ...