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One-Trick Pony

It’s looking more and more like Meta’s CEO is—and perhaps always was—a one-trick pony. Facebook may very well have been a stroke of unbelievable timing and luck. The idea itself wasn’t particularly genius: use the web to help people find friends and stay connected...

Next Gen DMPs

MarTech has advanced in recent years, but you ain’t seen nothin’ yet. Consider this blog entry that I posted, 12 years into the future and brought back for you to read with my proprietary Quantum Web-Stitching API… Posted March,1, 2038: “Legacy DMP’s...

Vote For Your (least) Favorite SB Ad

Bad Bunny was dope. The Game was just ok. The ads were so mid; especially because they’re supposed to be showcasing the epitome of creativity in the industry. Vote For your Favorite Super Bowl ad, a headline on LinkedIn encourage today. None. Can I vote for my least...

Frequent Frequency Fallacies

  The VAB recommends buyers “update” how premium video campaign audiences are guaranteed. They advise that the new standard should be P2+ effective immediately. LOL ! P2+ ??  ..very funny !! “The move offers a more stable, future-ready...

Marketing’s “Major” Awards

In the Movie A Christmas Story, Ralphie’s dad beams with pride at his major award, won by placing runner-up in a newspaper puzzle contest (first prize would have been $50,000, the equivalent of $1 Million today). Awards provide recognition. The prestige of that...