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Welcome to the Marketing Blog Dr.com..

Blogging about marketing, advertising and other random insights since 2016.

 

BLOGROLL

Frequent Frequency Fallacies

  The VAB recommends buyers "update" how premium video campaign audiences are guaranteed. They advise that the new standard should be P2+ effective immediately. LOL ! P2+ ??  ..very funny !! "The move offers a more stable, future-ready foundation that better...

Marketing’s “Major” Awards

In the Movie A Christmas Story, Ralphie’s dad beams with pride at his major award, won by placing runner-up in a newspaper puzzle contest (first prize would have been $50,000, the equivalent of $1 Million today). Awards provide recognition. The prestige of that...

Identity Crisis

Chipotle was really good…. when they were boutique’ish, individually styled kitchens, serving up fresh goodness. But when you expand the way they did, from 16 stores in 1998 to over 3700 in the U.S. today, templates must be put in place for food safety measures, which...