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Welcome to the Marketing Blog Dr.com..

Blogging about marketing, advertising and other random insights since 2016.

 

BLOGROLL

Celestial Marketing

I recently visited EPCOT, the Experimental Prototype Community Of Tomorrow. Walt Disney’s original conceit in the 1960’s was in reaction to the Urban Crisis, where city infrastructure could not humanely support the mass of carbon-based units which in turn caused...

The Cone of Uncertainty

We marketers have this neat notion that our esoteric understanding of just the right combination of lever-flipping can send hordes of carbon-based bipeds marching through a hypothetical construct we call the “Consumer Purchase Funnel” (or as I like to call it, “The...

Bless The Broken Road

AdTech’s been around now for the better part of 20 years and was to have eviscerated Mass Media by now: “We’ve reached the end of the era of mass marketing”, 2004 Forester Research “The :30 spot is either dead, dying, or has outlived its usefulness”, 2005 Life After...