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Blogging about marketing, advertising and other random insights since 2016.
BLOGROLL
Transcend
As Super Bowl sales are in full swing, I’d like to tell you a story about two ad campaigns featured in past games that will live forever because they are not just cute stories but reflections of our humanity (:30 in the first SB averaged $40k and is now $7M). I am...
My Top 10 Holiday Songs
Brands leverage love… and we love music. We’re immersed in our favorite tunes and companies are willing to cough up big bucks for the privilege of proxy. Music licensing fees for TV Programming and Advertising weigh in at an estimated $4 Billion per year. Those that...
Click on This
Back in 2019, Media Post reported that the MRC (Media Ratings Council) was having discussions with major industry stakeholders about letting the ‘Click’ founder as focus shifted to more meaningful engagement metrics. “The ad industry may be about to put another...