Welcome to the Marketing Blog Dr.com..
Blogging about marketing, advertising and other random insights since 2016.
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See You In September
This time of year I love turning the page to fall and all it has to offer (namely football). It all starts with September which is noteworthy for its customs, traditions, and connection to the past. September is a period of great transition. The leaves drop from the...
Copying Copy
You might hear these words in commercials or marketing material these days: “Fuel”. “Inspire”. “Ignite”. It’s the Copy de jure. Here are some real examples: Undisclosed Auto 1 - Unconventional by design “inspires” a senses of adventure with awe “inspiring”...
.Inversions to Remember
Online IMPs are worth less, because online, a consumers time is worth more. YouTube publishers gets paid 10x less than TV publishers. More choice, less attention. As the media landscape has fragmented, our ability to focus waxes and wanes….but mostly wanes....