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Serious as a Heart Attack

  If you are one of my many millions of followers receiving this blog in an email – do the world a favor and share this link on Social. It may save someone’s life! Turns out that although very good for marketers, TV might be bad for your ticker. A recent study by...

I Spy With My Little Air Tag

I spy is a guessing game where one player chooses an object within sight and announces to the other players that “I spy with my little eye something beginning with…”, naming the first letter of the object. Other players attempt to guess this object....

The Problem with Intermediation

As you may have noticed, the zillions of pages on the internet that have stuff on them for you to look at, often referred to as “publishers”, contain a plethora of adverts. How they get there is the result of an extraordinary technological feat which auctions...

Super awesome

  Back in 2017 when blogging was cool, I poked a little fun at the irony of Digital Media simultaneously attempting to bury Traditional Media and flatter it by imitating the annual Upfronts in what they called the NewFronts. There’s no need to host a pre-sale of...

A Lesson in Advertising (and Imitating)

  In the early 19th century, the United States was swamped with Newspapers. The job of getting together a large list of newspapers to run an ad was immensely time consuming and often counterproductive for it could be more expensive than the cost of the space...

Superbad II

  Super Bowl ads in recent years have been so, shall I say, blasé. The stage had become too big for the meek who do not dare take any creative risk. This year, I saw a lot of repurposing old idea from the past; Doritos taking a page out of the Bud-Wies-Er frogs....
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