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.Inversions to Remember

  Online IMPs are worth less, because online, a consumers time is worth more. YouTube publishers gets paid 10x less than TV publishers. More choice, less attention. As the media landscape has fragmented, our ability to focus waxes and wanes….but mostly wanes....

Happy Birthday America

  At the tender age of 245, she’s starting to go a little Batty. But nonetheless living in America has still got it’s benefits. Let’s celebrate and be as social as possible in three Dimensional Space. Put down the iPhone. Have a few cold ones. Cuddle...

Don’t Mess w/ the Mystic

“Life, although it may only be an accumulation of anguish, is dear to me, and I will defend it”. No it’s not what Google’s LaMDA said just the other day… those are the anguished words of Frankenstein defending his right to exist. A Google engineer...

It’s a Wash

  Let me pose question… If an ad is shown to a viewer who can’t see it, was it shown to a viewer ?? According to a recent article in the WSJ, “between $1.5 and $1.9 Billion worth of ads are expected to be shown to viewers who can’t see them”. A study by...

Serious as a Heart Attack

  If you are one of my many millions of followers receiving this blog in an email – do the world a favor and share this link on Social. It may save someone’s life! Turns out that although very good for marketers, TV might be bad for your ticker. A recent study by...

I Spy With My Little Air Tag

I spy is a guessing game where one player chooses an object within sight and announces to the other players that “I spy with my little eye something beginning with…”, naming the first letter of the object. Other players attempt to guess this object....
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