If you’re a creative, leverage culture in order to affect culture. Planners, be sure to reach out to prospects using pathways that have sticky interfaces. Strategists should consider that the consumers’ intimacy with a Brand should never exceed their own and that world views may diverge quicker as messaging gets more specific; consumers would rather be delighted than lectured. Any good catalyst for decision making is one that promotes alertness and is hence a most favorable marketing environment. Awareness and evaluation of promotional tactics can vary substantially given the myriad methods of presentation formats and depending on the consumers disposition at the time of exposure may cause serious backlash. Indeed, if an implicit tactic manifests itself in too obtuse a manner, a consumer may grow suspicious if having difficulty discerning whether or not a persuasion attempt is taking place. It’s a show of confidence to declare (unabashedly) intentions of promotion. The consumer Purchase Funnel has morphed its way into the Consumer Wormhole. Upon herding prospects inward, keep it lighthearted, culturally relevant and on well liked channels that lend themselves to easily identifiable marketing methods. As the consumer spirals inward, communication may become interfered with, distorted, or lost all together as perceptions of stimuli get warped through the consumers’ lens on reality. Each unique to the individual, perspectives are conjured by the infinite threads of other perspectives which in turn get derived from subjective interpretation of incomplete, inaccurate and often conflicting sensory information. The best hope that a marketer will have at impacting consumer behavior is by being simultaneously at both ends of the Wormhole; creating not only a shared reality in this dimension, but in all possibly iterations of space and time.
: P
