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What’s missing from Social Media Week

  What would Upfront Week be without the Newfronts!? And what would the Newfronts be without the Playfronts!?!? And, as we’ll explore FOBLO (fear of being left out), what would it all be this week without Social Media Week?? Dedicated to navigating the next...

Engage, Captivate, Motivate

  There are literally hundreds of KPI’s marketers use to determine the success of marketing campaigns; success in a way, is in the eyes of the beholder. However, the single most important KPI is also the most difficult one to measure, because it is only...

a Lesson learned ?

  Let’s hope that Bill Gates latest prediction, that “in the next five to 10 years, AI-driven software will finally deliver on the promise of revolutionizing the way people teach and learn”, is more accurate that when, in 2006 he said of traditional advertising, ...

Me and My Lamma

  Pretty soon we will all have our own personal chatbot. The first will probably be in the next Windows update, whereas every ounce of metadata associated with your suite of Microsoft 365 apps (Teams, Word, Excel, PowerPoint, Outlook, and OneDrive) will be...

A New Frontier

We at the MBD computer science labs asked ChatGPT to tell us what the most notable marketing blunders between 1975-2005 were. As you read “It’s” response below, you may begin to feel a certain sense of unease. That is your human intuition freaking...

Liberty Mutual and Millennials

  Is Liberty Mutual abusing struggling actors, Emus, or Millennials ? Hard to tell… The Liberty Biberty guy (actor Tanner Novlan) is such a toasty mimbo that it’s hard not to love him. Clearly the butt of the joke, Novlan’s character is a nitwit model trying to...