by marketingblogdr | Dec 28, 2018 | 2018, blog roll
Increase my ‘Active’ and decrease my ‘Passive’ Facebook viewing. Engage with Chat-bots more freely. Pay more attention to more Brand Story’s. Do a better job of adhering to advertising’s Social Contract; free content for ads (I will start by removing Ad...
by marketingblogdr | Dec 6, 2018 | 2018, blog roll
I was walking along, minding my own business when a TV pushed me through the consumer purchase funnel ! I wish I could make up my mind, but Long Sales Cycle categories have me stuck in constant consideration !! Quick, someone get me a rag for all this data...
by marketingblogdr | Nov 16, 2018 | 2018, blog roll, Friday Content
by marketingblogdr | Oct 25, 2018 | 2018
The dot.com bozos like to hold up the “Last Click” as if it’s a meaningful metric that proves the effectiveness of online advertising. In reality, its use for attribution as a KPI completely paints an incomplete picture by focusing on absolute channel value instead of...
by marketingblogdr | Oct 23, 2018 | 2018, blog roll
This week, Facebook hired the UK’s former deputy prime minister, Nick Clegg, to be its lobbyist-in-chief. Clegg had this to say, “The company is on a journey which brings new responsibilities …I hope I will be able to play a role in helping to...
by marketingblogdr | Aug 9, 2018 | 2018, blog roll
I want robots to take over the world. We’ll likely be better off. We created a shit storm of stupidity; have you watched cable news lately? Yep, we’re fkd. Robots will do better than we’ve done. My friend says we’re like the dinosaurs, only we are doing ourselves in...
