by marketingblogdr | Dec 21, 2017 | 2017, blog roll
Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that...
by marketingblogdr | Dec 19, 2017 | 2017, blog roll
For 15 years we’ve heard: -Every consumer now controls and curates their own content. -“Content cocoons” allow each and every individual to enjoy their own personalized experience. -Progressive advertising is about reaching the right person at the right place at the...
by marketingblogdr | Dec 7, 2017 | 2017, blog roll
Interactive Ad = Direct Response DMP = Don’t Murder People Addressable = Surveillance Cookie = A small text file used for surveillance SEO = She Eats Organic Programmatic = Fraud Native Advertising = Covert Advertising Standards = No Standards SSP = Sing Some...
by marketingblogdr | Dec 6, 2017 | 2017, blog roll
What are the boundaries of the Universe, if any? What is consciousness? Are Facebook metrics real or completely fabricated? What is Dark Matter? Are attribution models a crock of shit? What’s the real cost of ad fraud? What happened before the Big Bang?...
by marketingblogdr | Dec 1, 2017 | 2017, blog roll
Marketers have a rich choice of Media at their disposal that can help engage potential customers. Consumers check their phones 46 times a day according to a Deliotte study! Forget that this has absolutely no statistical significance. The holy grail for brand...
by marketingblogdr | Nov 29, 2017 | 2017, blog roll
Mark Vader and His Heavily Armed Alien Drone Robot War Machines from the Future Threaten to Melt the Brains of all Verto Employees! Earlier in the week it was announced that Verto Analytics found Facebook usage to be in FREEFALL, with users in the United States...
