by marketingblogdr | Dec 15, 2020 | 2020, blog roll
Two things I really like are music and marketing. I like them so much because both can be so moving, artful and creative. There are therefore also only 2 things that scare me, and one of them is marketers using music inappropriately. In “We Love Bands, not...
by marketingblogdr | Dec 10, 2020 | 2020, blog roll
Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that he...
by marketingblogdr | Nov 25, 2020 | 2020, blog roll
As promised – a repost / reminder that Apple TV has kidnapped the Peanuts gang. On Sunday, May 8, 1988, two gunmen in ski masks entered Charles Schulzs’ home through an unlocked door, planning to kidnap his wife Jean. The attempt failed when their...
by marketingblogdr | Nov 23, 2020 | 2020, blog roll
Every time my brother in law sees LuLu, my 15 year old dog, he exclaims, “that thing’s not dead yet?!”. He’s a funny guy, but what it brings to mind is no laughing matter; the decade of delusion which prompted every digital disciple to proselytize the demise of...
by marketingblogdr | Oct 23, 2020 | 2020, blog roll
This past summer, high demand led to shortages of Popeyes’ new Chicken Sandwich shortly after the item was added to the menu. Data from Numerator finds Gen Xers made up 43 percent of those buying the sandwich, followed by Boomers at 32 percent, Millennials at...
by marketingblogdr | Oct 14, 2020 | 2020, blog roll
The U.S. is one of only 2 countries to allow pharma companies to market directly to consumers (the other, New Zealand). “The Pharmaceutical industry is one of the biggest spenders in advertising in the United States, says Jacob Bell of Biopharma Dive. No...
