I was recently at a “Programmatic” seminar. The presenters were terrific….and so were the pork wraps! After they were done expertly articulating the tech that underpins the entire ecosystem (which, make no mistake about it, is incredible) they opened the floor up to questions.
I asked mine.
After a brief stutter, the presenter broke out in a wild tap dance. Their feet began ‘clicketing’ and ‘clacketing’ at an alarming rate and as if they had a mind of their own, pulled the presenter one way and then abruptly yanked them in another. I really was only curious and had no ill intent, but began to feel bad that I even opened my mouth. All I asked was, “What do you say to those that frame ad blocking not as a user experience issue but as a tracking issue?”
Through the frantic pattering of metal plated soles I believe I heard the answer boil down to “educating the consumer” and “self-regulation”.
All I gotta say is –
Good luck with that !
For more:
AdBlocking is the single biggest boycott in history
AdTech (tracking based advertising) will soon be illegal in the EU thanks to the GDPR
