If 600 million digital impressions are off the table thanks to ad blocking, how is it that CPMs have remained relatively stable?
A) Frequency caps have been lifted in order to serve more ads to those without ad blockers
B) AdTech and publishers are taking less money
C) More and more fraudulent impressions are being served up for bidding
D) None of the above
-Pop quizzes will count as 15% towards your final grade-
