The “White Hats Wanted” TV campaign for the US Army aimed at recruiting talented hackers to help fight cyber crime was very cool. The code that a ghost writer was typing on the computer was an actual message created by Army Cyber Command personnel which spoke directly to hackers. (Check it out)
“The Army wanted to have control of how the back end experience worked”, explained the executive Creative Directors. “So we weren’t in complete control once that user journey happened of trying to crack the code”. Compadre…Creative Directors don’t have control over people. And dude, on what planet, in what solar system, in what quadrant of the galaxy, is a “hacker cracking code” a “user journey”? The ad was a tremendous success, so kudos to McCann. 700,000 hackers participated. 700,000?! That is not a typo. If 700,000 responded to an ad, how many more didn’t? How many more didn’t see the ad to begin with? And how many Black Hats (bad guys) are there??
