Marketers have a rich choice of Media at their disposal that can help engage potential customers. Consumers check their phones 46 times a day according to a Deliotte study! Forget that this has absolutely no statistical significance. The holy grail for brand storytelling resides within the consumers most personal device which rarely leaves their side; mobile is where it’s at! Now fork it over!! Mobile is ubiquitous to all ages and all times of day. Don’t tell me that’s another statistically insignificant zinger! Advertisers have a choice to fully embrace mobile and stay relevant. Forget that unintentional clicks account for most of your Impressions, here’s the real proof: eMarketer published a survey conducted by Button and App Annie which revealed just how much consumers love the intrusive and infuriating nature of mobile ads. 42% of millennials, 46% percent of Gen X-ers and 49% of Boomers said they rarely click on a mobile ad. The study also illustrates the wide range of consumer behavior between these 3 generational subsets.
