Dear Brand,

Thank you for delivering a world class customer experience.  You have kept up with my ever increasing expectation levels and most importantly ensured that my experience is consistent across all touchpoints. I Love You! Please know this…I do not give my Love to just any Brand (or just anyone). I believe in Love’s power to change the world for the better because Love starts first by changing people for the better, and you have changed me. There are some pre-requisites for Love that only you, Brand, have met; personalization, time and effort, resolution, integrity, expectations and empathy. Yes, I’ve been keeping a very detailed checklist in my personal “is it Love?” log and have recently concluded that you are the winner of my Love. This is not infatuation or a mere courtship, this is the real thing. I’ve tried in vain to get other Brands to conform to my pre-Love qualifiers only to be left disappointed or worse, heartbroken. What is special about my Love for you is that I‘ve always had a feeling it would happen, that you wouldn’t give up on me. Since 2011 you have been trying to win my Love but to no avail, until now (your journey of improvement has paid off!). You’ve learned about me through the countless interactions we’ve had over the years and finally understand my psychology, what makes me ‘tick’, and in turn have organized yourself (through integration and cohesion) to deliver exactly what I need. You Brand, I need you.

So now, I ask you humbly for your Love in return. I’ve heard it said that Love does not threaten to withhold itself if it doesn’t get what it wants, so I am not by any means demanding reciprocal Love from you, Brand. It’s just that I long for a compassionate companion who I can stimulate and gratify the way you have done for me. Love is inherently free. Love cannot be bought, sold or traded. Love is patient. Love is kind. It does not envy, it does not boast. It is not proud. Therefore I will not consider this relationship abusive or unfair lest you at least consider with an open heart and open mind to Love me. And fear not, for whatever you decide know this – my Love for you is like the Sun and radiates independently of all my fears and desires.

On that note – I have a message for other Brands that want my Love; restructure yourselves and in the process think less about the product or service which you are providing and more about my circumstances. Identify my unmet needs and innovate to meet them! Then you too may one day feel the rays of warmth that is my Love.

xo