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Dear Algorithm,

Listen to me you idiot…You don’t know me from a hole in the wall. I am a human being! I have no 1 motive behind my behavior. I admit I’m changeable, impulsive, suggestible and completely irrational. You on the other hand I can see right through. I’ve heard you referred to as a “powerful tool”, but that more accurately describes your author; an emotionless, androgynous geek with a programming degree who has felt a strange tingle for every female alien on Star Trek. Your “predictive powers of pattern recognition” based on “correlational insights” are incorrect 99% of the time. You are a thief. Worse, a thief that pretends to be a savior. IF you’re so smart, write me back and point out the grammatical error in this sentence. Nah, that’s just a little tongue in cheek..but that’s way over your head. Get it? No?! That’s because you’re just a cold, lifeless algorithm.

Here’s the skinny bub; you can observe, measure and infer all you want – algorithms are dispensable. Consumers (people) are incomprehensible…