AdTech has presided over the biggest creativity drain in the history of marketing… but there’s no shortage of super-hip, abstract gobbledygook !!
As Digital Sales people, it’s best that we walk through expectations and align on what we can do to be as successful as possible. We’ll do our diligence by prioritizing fulfillment of a campaign through the list of preferred sites. Furthermore, our account management team will be in frequent and consistent communication throughout the launch and fulfillment of the campaign. It is our goal to manage client expectations and be as agile as possible in order to meet our delivery commitment.
As Strategy and Marketing Management we are best suited to provide clarity within complexity. In a volatile, uncertain, complex and ambiguous world (VUCA … acronym courtesy of Kevin Roberts), our purpose, principals and speed of execution create value and make the world a better place. Prove, analyze, test, repeat.
As Scientists, we can harness the tools of modern psychology and correlational insights to surface outcomes which will lift ROI for programmatic banner advertising. Studies on attention and memory were measured by eye tracking lasers and recognition was examined. The entropy of fixations served as a measure for overall web page exploration and confirm the hypothesis that personalization enhances recognition for the content of the banner while the effects of attention were non-significant. Conclusion: the temporal course of fixations revealed banner ads are largely a waste of money.
As defenders of Data, we collect personal information from you as well as through third parties. We also use outside sources to help ensure our records are correct and complete. The law gives consumers the right to limit some but not all sharing. Unfortunately data breaches happen all day long and blackhats are accessing unauthorized information about you which may include your name, social security number, bank account information and much more. Although we have no clue if your information is being misused, we take your privacy seriously. Nothing is more important to us in today’s connected world.
As manufacturers of fine Automobiles, we’ll continue to pay for the rights to use iconic rock music in our commercials. Our curiosity will ignite our imagination and we’ll install Alexa’s in all of our new vehicles. We’ll search within you for inspiration and daring new ideas. A First Date, Cave Diving and Grand Prix racing B-roll will remain a vital part of our video content collage.
As Social Media platforms, we’ll have apps send us information that is completely independent of the functionality of the app. All the innocuous stuff you do is behavioral-surplus gold. We fabricate all human behavior into predictions. You might not have awareness of it, but we have your permission. Consent is a condition of service and will stay that way for as long as we can get away with it.
HAPPY NEW YEAR !!!
