Terminology followed its translation:
If you’re a ‘Creative’, leverage culture to affect culture. (Come up with a cool ad!).
Be sure to reach out to prospects using pathways that have sticky interfaces. (Find the engaged eyeballs).
Strategists should consider that the consumers’ intimacy with a Brand will never exceed their own. (Consumers care about 1/1,000,000th about a Brand as we do).
World views may diverge quicker as messaging gets more specific. (Consumers would rather be delighted than lectured).
A favorable marketing environment is one which promotes alertness and hence acts as catalyst for decision making. (Live local News is a very good place to advertise).
Awareness and evaluation of promotional tactics can vary substantially given the myriad methods of presentation formats and furthermore may cause serious backlash depending on the consumers disposition at the time of exposure. (There’s a time and a place for ads. Don’t push it).
If an implicit tactic manifests itself in too obtuse a manner, a consumer may grow suspicious if having difficulty discerning whether a persuasion attempt is taking place. (If you’re into Sponsored Content, it better be good).
It’s a show of confidence to declare, unabashedly, intentions of promotion. (Making it crystal clear that you’ve paid Big bucks to display your ad for the world to see is a very safe way of avoiding any of the potential controversy described above).
The consumer Purchase Funnel has morphed its way into the Consumer Wormhole. (I don’t know – I just made that up. Maybe things have gotten overcomplicated?).
As the consumer spirals inward, communication may become interfered with, distorted, or lost all together as perceptions of reality become warped. (This is what, theoretically, would happen if a consumer fell into a Black Hole).
Unique to the individual, perspectives are contrived by the infinite threads of other perspectives which in turn are derived from the subjective interpretation of incomplete, inaccurate, and often conflicting sensory information. (The best hope that a marketer will have at impacting consumer behavior in this environment is by being simultaneously at both ends of the Black Hole, creating not only a shared reality in this dimension, but in all possibly iterations of space and time…).
