Do a search for “Facebook Watch” and one of the first results is “What is the Point of FB Watch?”, I kid you not.
On July 25, 2018, Facebook gave a presentation at the annual Television Critics Association’s summer press tour. Imagine that, Broadcast Television’s sworn enemy cozying up to the TV critics?
Why not stop pretending that despite all of the marketing muscle they devoted to destroying TV, deep down inside they just wished they were TV. Then, they could go with a cool name like Facebook+, FaceFlix, or Facebook Prime Video. But since they can’t, they’re stuck sounding like the newest competition to Fitbit or Apple watch.
They boast a “global daily user base of 140 million, who spend an average of 26 minutes per day watching video. However, its reported numbers include everyone who watched a minimum of just 60 seconds of video – which makes it difficult to gauge how well it has built a consistent audience”. Facebook putting out questionable metrics? Shocking….
People still spend about 5 hours and 46 minutes per day watching the ol’ boob tube. There’s only 24 hours in a given day, so good luck garnering more attention. They’d literally be better off trying slow down the Earth so that a day lasts longer and then extending human life. Don’t put it past them. Also, Social Media still ranks dead last for trustworthiness, so good luck establishing a News product (Broadcast TV news is the primary and most trusted news source).
Who cares. They lost. Take a look at the 4 new buttons coming to a remote control near you. Notice who’s not on it:
