Last year, Moms everywhere got the short end of the stick. They got Gypped! Bamboozled! Flimflammed! On Mother’s Day 2020, at the height of the COVID-19 Pandemic, tributes to momma were relegated to Zoom calls if they were lucky. So this year you better dig deep buddy. She raised and nurtured you. She sacrificed everything. She spanked you often in order to keep you in line, which according to the analytics collected on this site make sense given your tendency to stay unfocused. Believe me, it hurt her more than it hurt you!
According to NRF’s Annual 2021 Mother’s Day Spending Survey, moms will collect $28 Billion worth of loot in 2021, an all time high. You know what? They deserve every penny of it! In order of expenditure, gifts will come in the form of jewelry, special outings, electronics, gift cards, clothing, flowers, personal services, houseware/gardening, greeting cards and books. Don’t stop there! Call her every day and tell her you Love her.
Here are some finer points regarding shopping and TV viewing for Mother’s Day 2021 as compiled by the TVB:
- Mother’s Day is the top spending event in the first half of 2021.
- Consumers are ready to return to malls and shopping centers after being vaccinated.
- TV advertising is imperative to influence Mother’s Day shoppers.
- Local TV allows advertisers to target their message in a trusted environment.
- Advertisers can reach shoppers best through TV’s high reach and targeted ratings.
- Online will play an important role in Mother’s Day shopping.
- Broadcast TV delivers both in-store and online shoppers.
Happy Mother’s Day!
