Marky Z, circa 2017, describing his vision for the Video Tab inside the core Facebook app:
“The goal that we have for the product experience is to make it so that when people want to watch videos or want to keep up to date with what’s going on with their favorite show, or what’s going on with a public figure that they want to follow, that they can come to Facebook and go to a place knowing that that’s going to show them all the content that they’re interested in. That’s a pretty different intent than why people come to Facebook today. The experience is designed to deliver on that promise, [that] you want to watch videos, you want to keep up with the content that you watch episodically week over week. This is going to be the place where you go to do that.”
WOW! Talk about a super silky-smooth sales pitch. I mean, when I kick back and veg in front of my content, I want nothing more than for it to be different than my current intent…. and it better deliver on the promise to help me keep up episodically…
The moral of the story: TV rules. Social is bunk; thanks in large part to dudes who are better served writing code and to whom coolness is alien.
Proof:
In 2021,
TV has the highest reach of platforms – 80% vs Social Media at 63%.
People spend the most time with Television – 5 hours and 46 minutes per day vs 1 hour and 12 minutes for Social Media.
Local Broadcast TV News is #1 for Trust – 75% agree vs 31% (dead last out of 14 verticals) for Social Media.
Later…..
