The current jargon spoken in Marketing today is so passe’ don’t you think?! I say it’s high time we adopt something different. Like, how cool would it be to speak in the spirit of Shakespeare?
Take this partner brief for a new Rewards Program as for example:
Hath thou loyalty program been rewarding thine loyal customers?? Nary?!? Well then, shalt we boost frequency and therefore ultimately increase volume. Hie! Methinks your current strategy is in Danger if not otherwise! I pray thee – track their rewards online. Hasten e-mails to engage them… O’ the truth … revel in it.
Even but now, consumers will register their loyalty, or soon face the wrath of Experiential Marketing!! They will not resist, receiving discounts just for signing up…!! .. and moving forward they shalt receive FREE content that is expectant. I beseech you, for if this program is not: then what have we?
The field is cluttered! The environment is heavy with a crimson haze of damaged goods! This program I swear verily will get us BACK in the game. Ah yes.. it is but crucial to build awareness of the new program and leverage the simplicity differentiating it from other loyalty programs.
Come hither. See for yourself. It is:
- Agnostic
- Instantaneous
- Competitive
- Exceedingly suitable
- Proper
Therefore I give to thee my Big Idea so that we may generate awareness and excitement!! We shall be victorious!!!
And so:
O know, sweet loyalty program, I always write of you,
And a jingle is but calamitous to the ears that doth thy lays esteem,
And lends thy copy both engagement and persuasion. For to no other pass my verses tend –
Than of your revamped strategy…a gift to tell.
And so – we will seize the moments, live smarter, and surprise with a smarter way to maketh those folks joyous…
