The decade long blitz on Madison Ave is a flop. Sorry. Google and FB are the only winners. You’ll never catch them.

Fine, if you want to innovate, and co-create and elaborate on old paradigms. But give up the self-righteousness  The world is changing due to technological innovation….GOT IT. Very impressive, Especially since that’s been happening since THE STONE AGES. The grandious babble has worn thin. At this point it’s just noise. The mission statements are now punch lines.

EVERY startup is the most innovative, the best in breed, the chosen one for revolution. They specialize. Their platforms are premier. They leverage and scale. They target effectively and provide leading market intelligence. They are ALL committed to integrity, accuracy and timely results. Every process is proprietary…every algorithm the most advanced. They fuel success with cutting edge technology. They all integrate and innovate and automate. They’re all poised to spark a movement and turn dreams into reality. One even claims to possess a “radiating global heart”..

Mostly this nonsense is aimed at college graduates; those poor souls needed to run through the mill by creating the illusion of a company on the cutting edge. Meanwhile they’re just joining a high tech frat that will fizzle quicker than you can say “Bachelors Degree”.

The dotcom bubble was a result of the commercialization of the internet. Internet Bubble 2.0 will be marked by advertising on the internet. One day (soon) we’ll look back and shake our heads in awe at how easy it was for marketers to get swept away in the madness.