Who says Display Advertising isn’t a Snap!?!

Relax! We’ve got it covered. With a little guidance from your friendly neighborhood online advertising and hose job services company, the overcomplicated, senseless, moronic and mundane can be monetized … um, I mean Managed!

For starters, just be sure and use one of the following source files – Adobe illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, QuarkXPress, PDF, EPS, JPG, GIF, PNG, TIFF. If there’s Audio be sure it’s an AIFF, WAV, MP3 or SD2 format. Video must be either MOV, MPEG (2/4), AVI or FLV. Fonts should be Mac/PC Open Type, PostScript Type 1, or True Type. If you are producing Flash files for use in Expandables you must provide the described controls and behaviors. Are you ok? It looks like you are about to cry? Calm down. We can get through this together. Banner must have solid background on the bottom layer and below all other content to prevent transparency when placed. Banners with white backgrounds must have a 1 pixel, non-white border to distinguish banner from website content. Certain controls are required: Volume on/off, Video pause/play, a close button confined within a visible rectangle at the lower right corner of expanded ad (must be visible during the entire time of expansion) and any expand button must be visible after rollback of banner on auto-expandable banners (and during the pre-expanded part of user-initiated banner). Are you twitching!? Don’t get anxious… we’re professionals. Everything will be just fine. Pay special attention to all the required display ad behaviors. Banner may not contain lead fields or other interactive features that can be used on the banner without generating a click. Auto expandable banners must expand within the first 5 seconds and close after 5 seconds without user interaction. Both Video and Audio must be user initiated by click on auto-expandable banners. Auto-play Video (with Audio muted) is allowed on user initiated banners. If the banner concept is to have a white background, it must contain a white layer to prevent site content from being visible. Why are you flopping around on the floor and foaming at the mouth??! Has this all really caused your nervous system to shut down?! It’s not that bad, is it? You’re taking this way too seriously. Be sure the dimensions are 160×600, 300×250, 728×90 for Standard display and 728×90>728-315, 300×250>500×250, 160×600>300×600 for Expandables. Animation length can be no longer than :15. Max file size Flash SWF cannot exceed 40kb for Standard display and 100kb for Expandables. Max file size backup image cannot exceed 35kb for both Standard display or Expandables. Max FPS is 30. Flash version should be 8.0. Max Video length can be no longer than :30. Lead time for all creative is a minimum of 5 days BUT rush service is available. 3rd party tags are accepted in most cases and explaining this all in more depth is available for an additional fee. OMG, I think ……someone call a paramedic !!