Below, I took random snippets from a 1/2 dozen Marketing publications over the course of about 3 weeks and strung them together. You would never know it though, because the “Thought Leaders” of today, are actually just babbling boneheads regurgitating each other’s vacuous nursery rhyme riddles. Prepare to feel intense pressure between your ears:

“Marketing greatness means connecting every interaction across your brand. Modern business ecosystems need to rethink their approach to innovation and integration. Without a cross-channel strategy, you risk annoying customers, wasting ad dollars, not tracking performance, and missing the bigger picture. So what’s the solution? People-based marketing. With actionable insights both online and offline, we must make it possible to help individual conversations come to life and make business more efficient and predictable.

The days of just selling stuff are long gone. Today, in the race for consumers, marketers need to create entire, cohesive campaigns in order to provide the most value. In a more linear model, marketers used to operate more or less independently, but today they need to integrate functionally around the customer which requires collaboration, interdisciplinary skill sets and technology fluency.

The creation of engaging content involves much more than simple data monetization and as marketers we must collaborate effectively and successfully to launch initiatives that excite and engage not only consumers but entire societies. When it comes to a unified communications (UC) solution, choose content that has a longer shelf life with simple and flexible integrations. Use webinar content to create new content quickly and easily implement these solutions into content.

The global workforce is fully mobile, allowing productivity to skyrocket. Special attention must be focused on integrating them into your Employee Advocacy program prior to Training them. Most likely the wish lists of your IT staff will vary from those of your line of business (LOB) managers. Each camp has valid concerns; the goal is to find a solution that will speak to everyone’s needs.”

Ecosystems, people, channels, conversions, insights, integrations, cohesion, mobile… Got it.      Anything else Bozo?!