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Click on This

Back in 2019, Media Post reported that the MRC (Media Ratings Council) was having discussions with major industry stakeholders about letting the ‘Click’ founder as focus shifted to more meaningful engagement metrics. “The ad industry may be about to put another...

Tech Bites

There are only 2 things that scare me, and one of them is nuclear war. There are also 2 things in the news today that are completely unrelated except for how they are being spun into something they’re not. First, Boeing. They are a disgrace. Starting with a software...

Soap and Space Phasers

So, there I am lathering away, getting a real nice froth going when it caught my eye; the root of that which makes good Marketing so special… rooted in Jeong. Jeong: the Korean concept of a deep connection and emotional bond of empathy and affection that one can...

Cookies and Birds

  So, we all know what Cookies are; small baked confections that make for a great desert and are perfect for sharing. They’re a party staple and can be enjoyed year-round. The variety of recipes are almost limitless, so there is a cookie for almost every kid, big...

An Algorithm for Murder!

Finally – an algorithm has been used for something other than stalking Us and instead, to discover the identity of the World’s most infamous Stalker. In 1888 the Whitechapel Murderer, aka: Jack the Ripper, terrorized the streets of East London. The warm buckets of...