by marketingblogdr | Aug 29, 2025 | 2025
We marketers have this neat notion that our esoteric understanding of just the right combination of lever-flipping can send hordes of carbon-based bipeds marching through a hypothetical construct we call the “Consumer Purchase Funnel” (or as I like to call it, “The...
by marketingblogdr | Aug 29, 2025 | 2025
AdTech’s been around now for the better part of 20 years and was to have eviscerated Mass Media by now: “We’ve reached the end of the era of mass marketing”, 2004 Forester Research “The :30 spot is either dead, dying, or has outlived its usefulness”, 2005 Life After...
by marketingblogdr | Jul 28, 2025 | 2025
As Super Bowl sales are in full swing, I’d like to tell you a story about two ad campaigns featured in past games that will live forever because they are not just cute stories but reflections of our humanity (:30 in the first SB averaged $40k and is now $7M). I am...
by marketingblogdr | Dec 20, 2024 | 2016
Brands leverage love… and we love music. We’re immersed in our favorite tunes and companies are willing to cough up big bucks for the privilege of proxy. Music licensing fees for TV Programming and Advertising weigh in at an estimated $4 Billion per year. Those that...
by marketingblogdr | Aug 29, 2024 | 2016
Back in 2019, Media Post reported that the MRC (Media Ratings Council) was having discussions with major industry stakeholders about letting the ‘Click’ founder as focus shifted to more meaningful engagement metrics. “The ad industry may be about to put another...
