by marketingblogdr | Nov 17, 2017 | 2017, blog roll
Let’s face it – we all drank the Kool-Aid… some more than others. It was an enticing elixir. If nothing else it was a proxy for progressiveness. It was Digital Media Mania. There are many less rules and truths in marketing as there are probabilities...
by marketingblogdr | Nov 13, 2017 | 2017, blog roll
Watch out for the words “relevant”, “effective” and “valuable” (TV advertising has been ALL of those things forever). These are words suddenly in vogue and are being tossed around quite liberally; sprinkled into almost every “About Us” section of any AdTech...
by marketingblogdr | Nov 9, 2017 | 2017, blog roll
We collect personal information to help decide if you are eligible for our products or services. How we use it is up to us depends on what products and services you have or pay us for want from us. We could give 2 shits take important steps to protect your...
by marketingblogdr | Nov 8, 2017 | 2017, blog roll
The “White Hats Wanted” TV campaign for the US Army aimed at recruiting talented hackers to help fight cyber crime was very cool. The code that a ghost writer was typing on the computer was an actual message created by Army Cyber Command personnel which spoke...
by marketingblogdr | Nov 2, 2017 | 2017, blog roll
Mass media works really well. Micro media works mensa mensa. Why? Quite simply because the value to an advertiser decreases as the channel to viewer relationship gets closer to 1 to 1. allow me to explain. Advertising on mass media is an activity that is just...
