by marketingblogdr | Jul 27, 2017 | 2017, blog roll
Another strong TV upfront…. a nearly 6% increase over ly for a total haul of $19.73 Billion. If you recall, last year the digital lap dogs opined that the tick in 2016-17 Upfront sales were more or less an anomaly; a slap on the digital fanny because of their...
by marketingblogdr | Jul 24, 2017 | 2017, blog roll
Dude, coolness is a trait few possess. There are far more dorks in the world than there are cool people and even more average Joe’s. Those who exude a self-confidence without being egotistical pricks, that are set apart because of their magnetism and who have a...
by marketingblogdr | Jul 21, 2017 | Friday Content
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by marketingblogdr | Jul 19, 2017 | 2017, blog roll
Online IMPs are worth less, because online, a consumers time is worth more. YouTube publishers gets paid 10x less than TV publishers. More choice, less attention. As the media landscape has fragmented, our ability to focus waxes and wanes….but mostly wanes....
by marketingblogdr | Jul 14, 2017 | Friday Content
