by marketingblogdr | Aug 29, 2025 | 2025
We marketers have this neat notion that our esoteric understanding of just the right combination of lever-flipping can send hordes of carbon-based bipeds marching through a hypothetical construct we call the “Consumer Purchase Funnel” (or as I like to call it, “The...
by marketingblogdr | Aug 29, 2025 | 2025
AdTech’s been around now for the better part of 20 years and was to have eviscerated Mass Media by now: “We’ve reached the end of the era of mass marketing”, 2004 Forester Research “The :30 spot is either dead, dying, or has outlived its usefulness”, 2005 Life After...
by marketingblogdr | Jul 28, 2025 | 2025
As Super Bowl sales are in full swing, I’d like to tell you a story about two ad campaigns featured in past games that will live forever because they are not just cute stories but reflections of our humanity (:30 in the first SB averaged $40k and is now $7M). I am...
