by marketingblogdr | May 21, 2021 | 2021, blog roll
Step right up folks! It’s systematic. It’s hydromatic. It’s ultramatic. It’s programmatic! Real time bidding is your ticket and we’ve got it at a big discount today! Dynamic insertion is the name of our game. Inventory owners, SSPS, DSPS and...
by marketingblogdr | May 13, 2021 | 2021, blog roll
Turns out that the black box of programmatic advertising is not the only place where IMP’s are, um, not counted correctly. Measurement is the bedrock of this entire industry and has always employed a bit of fuzzy math. Starting around 1954, Nielson was able to...
by marketingblogdr | May 4, 2021 | 2021, blog roll
Last year, Moms everywhere got the short end of the stick. They got Gypped! Bamboozled! Flimflammed! On Mother’s Day 2020, at the height of the COVID-19 Pandemic, tributes to momma were relegated to Zoom calls if they were lucky. So this year you better dig...
by marketingblogdr | Apr 30, 2021 | 2021, blog roll
A funny thing is happening (and not happening). As TV ratings erode, Rates on TV are going up. The recent NFL broadcast rights deal perhaps most notably exemplifies this as evidenced by the price tag which essentially doubled for the various packages in the...
by marketingblogdr | Apr 28, 2021 | 2021, blog roll
If I were an algorithm, I would recognize that with great power comes great responsibility. I would avoid feeding people radicalized notions of their own predispositions while connecting them closer to those who share them. Instead, I would foster peace,...
by marketingblogdr | Apr 22, 2021 | 2021, blog roll
Today, April 22, 2021, is Earth Day; the world’s largest secular observance, with a billion people in 192 countries taking time to recognize the importance of protecting the earth’s natural resources and pledge support for environmental protection. The theme of...
