by marketingblogdr | Jul 17, 2019 | 2019, blog roll
In Mass Marketing, no attempt is made to define what some people may want because everyone is a potential customer. The product is ubiquitous and making it relevant is a matter of playing to our humanity. Coke may be a good example. Coke = happiness. The...
by marketingblogdr | Jul 8, 2019 | 2019, blog roll
“I watch a lot of cable news. Because I enjoy being depressed.” – Jim Gaffigan Boy is that guy funny. A lot of what he says is just the funny because it’s true type of humor. Social Media isn’t the only thing that makes us depressed....
by marketingblogdr | Jun 27, 2019 | 2019, blog roll
A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein two or more pieces of bread serve as a container or wrapper for another food type. A very wise man once gave...
by marketingblogdr | Jun 5, 2019 | 2019, blog roll
Way back on 8/18/16 your favorite blogger (with such eloquent wit and sarcasm I may add) predicted the DEATH of the “click” as a KPI. According to a piece in MediaPost last week, the ad industry may be about to “put another nail —...
by marketingblogdr | May 20, 2019 | 2019, blog roll
The IAB reported $107.5 Billion was spent on Digital Advertising in 2018. “A Mind blow of a number”. Most of that 107B doesn’t purchase ads and what ads do get purchased are of debatable value. Investors continue to be dazzled by the flamboyant glitter of...
by marketingblogdr | May 17, 2019 | 2019, blog roll
Every year I look forward to NBCUniversal’s Linda Yaccarino kicking off the Upfront season, giving her pitch as she saunters back and forth on stage at Radio City. She is a champion of the Broadcast Biz and has been consistent in her mission to send a strong...
