“No, you idiot. I need to TV to multiply. But don’t say I said so.”
Don’t think so? Just ask that kid who smacks his own face with both hands and screams. During the season of giving, Google gave TV networks $47 million to promote 25 spots including its Home Alone Again campaign with Macaulay Culkin, which aired 1,900 times. According to data from iSpot.tv, FB, Google and Amazon spent $427 million on TV ads promoting voice-activated devices in 2018; a ½ Billion dollar admission that mico-targeting the right person at the right place atthe right time and curtailing “messaging” to specific tastes is a bunch of hooey when it comes to Branding. There’s also this – slightly dated but more and more relevant with increased fragmentation:
