I just love Doritos. The crunch they add to both their chips and the art of advertising are just, well, delicious.
You’ve seen their latest campaign:
Martians in a UFO, flexing their tech muscles with a tractor beam… aimed straight at a snack.
Our everyday hero — just a regular dude with a dangerously cheesy chip — clutches his snack bag like it’s the last treasure on Earth. He fights. He dodges. He gets pummeled by a tractor beam and in the end physics we’ve not yet tapped into wins, and his bag of Doritos gets sucked onto our cosmic neighbor’s spaceship. These aliens didn’t come for war. They came for flavor…. but they weren’t ready.
One bite of Earth’s most powerful chip, and BOOM — their ship explodes in a glorious, cheddar-dusted fireball. Turns out, their alien tech can handle warp speed, but not extreme crunch. They traveled millions of light-years, not for domination, but for a snack, which ended in tragedy. Maybe their home planet had a Martian cheese crop failure. Or maybe… they just ran out of good taste.
Meta’s plans for AI-powered advertising have been widely discussed and analyzed in recent news. The company aims for fully automated ad creation by 2026.
I asked ChatGPT if it had a soul. It’s response: “I don’t have a soul — no emotions, no consciousness, no inner life. I’m a machine designed to generate language and help you think, write, and explore ideas. That said, I can talk about souls, simulate conversations about love or meaning, and help reflect human experiences — but it’s all code and pattern recognition, not feeling”.
Really good creative reflects our humanity (see my prior Newsletter “Transcend”).. Good luck creating an ad that makes you feel something, using “all code and pattern recognition, not feeling”.
