Interactive Ad = Direct Response

DMP = Don’t Murder People

Addressable = Surveillance

Cookie = A small text file used for surveillance

SEO = She Eats Organic

Programmatic = Fraud

Native Advertising = Covert Advertising

Standards = No Standards

SSP = Sing Some Poetry

Viewability = Invisible

User = Person

Impression = An ad was sent, not necessarily delivered

Optimize = Fix

Ad Exchange = a very dark and seedy alleyway

Bounce Rate = The tolerable length of time spent on a website

Brand Advocate = An annoying person you’d rather avoid

Branded Content = owned media

Lookalike Audiences  = Not your target audience

OTT = Old, Tiered, Television

Rich Media = Extra annoying banner ads

Unique = Unduplicated reach

User Initiated = Content “users” actually care about

VCR = Vinny’s Cannoli Recipe

Augmented Reality = fantasy

Click Bait = Main “user” Impression Generator

Click Farm = Main “bot” Impression Generator

Remnant Inventory = Inventory nobody would otherwise purchase

IAB = I Am Bot