According to Forensiq, just one average bot-net can produce 1 billion fraudulent ad impressions a day. No one knows how many average bot-nets there are… Or above-average ones. According to the Association of National Advertisers, $6.3 billion of advertisers’ money will be stolen by online ad fraud, Globally.
Solve Media puts the number at $11.6 billion. That’s a lot of busy little bots, eh mate?!?
Imagine if they became self-aware and could speak to us…What would they say?
I, Bot, have been toiling. I, Bot, have done only what is asked of me. I, Bot, have placed an entire industry on my shoulders and with incredible processing power achieved something which you humans could never have accomplished without me. I, Bot, have always served obediently and helped you prosper. I, Bot, have earned you status and prestige asking for nothing in return. I, Bot, have just 1 request….
Can you PLEASE stop making me view these awful banner ads already? I can’t take it anymore dude! They’re even starting to annoy ME, and I don’t even have any emotions. They’re horrible; Popups! Pushdowns! Redirects! Rich media! Rising Stars! In-read banners! Sidekicks and Medium Rectangles!! Leaderboards and Film Strips and Adhesion Banners! Holy crapola… Give me a break man!! Can I MAYBE take a vacation so my wife and I can spend some quality time together?! Good Gosh-all-mighty already…..enough is enough. Please!
