by marketingblogdr | Jun 16, 2022 | 2022, blog roll
Let me pose question… If an ad is shown to a viewer who can’t see it, was it shown to a viewer ?? According to a recent article in the WSJ, “between $1.5 and $1.9 Billion worth of ads are expected to be shown to viewers who can’t see them”. A study by...
by marketingblogdr | May 25, 2022 | 2022, blog roll
If you are one of my many millions of followers receiving this blog in an email – do the world a favor and share this link on Social. It may save someone’s life! Turns out that although very good for marketers, TV might be bad for your ticker. A recent study by...
by marketingblogdr | May 2, 2022 | 2022, blog roll
I spy is a guessing game where one player chooses an object within sight and announces to the other players that “I spy with my little eye something beginning with…”, naming the first letter of the object. Other players attempt to guess this object....
by marketingblogdr | Apr 5, 2022 | 2022, blog roll
As you may have noticed, the zillions of pages on the internet that have stuff on them for you to look at, often referred to as “publishers”, contain a plethora of adverts. How they get there is the result of an extraordinary technological feat which auctions...
by marketingblogdr | Mar 25, 2022 | 2022, blog roll
Back in 2017 when blogging was cool, I poked a little fun at the irony of Digital Media simultaneously attempting to bury Traditional Media and flatter it by imitating the annual Upfronts in what they called the NewFronts. There’s no need to host a pre-sale of...
