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Wake me up when September ends..

  I am reposting (and updating) last year’s “September” blog. Noteworthy for its customs, traditions and connection to the past, I find it littered with lessons and cautionary advice. September is a period of great transition. The leaves drop from the...

When did Advertising become Rocket Science?

  After a long summer siesta, it’s time to get back down to Marketing, Mayhem and fighting for the better good of Mass Media. So let’s get right to it, shall we? A recent article in Digital News Daily reports Small Businesses Boosting Digital Ad Spend, But Not...

Raising Awareness

  Social Media violates the most basic concept of them all .. the Truth. If society’s consciousness where a river ½ mile deep, social media would represent the very last top inch of the surface; Fast moving. Chaotic. Hardly representative of the larger body but...

My Favorite Funnel

Marketers have the idea that they can sit back and flip media levers which in turn will send hordes of carbon based bipeds marching through the “Consumer Purchase Funnel” – a rather convenient abstraction which brings order to the otherwise disorderly nature of...

HAPPY BIRTHDAY AMERICA !

  Living in America is awesome. Let’s celebrate by putting down the iPhone and being as social as possible in three Dimensional Space. Have a few cold ones. Cuddle up with your sweetie and watch some fireworks. Fire Up the Weber! Just try not to stuff yourself...