by marketingblogdr | Jun 15, 2021 | 2021, blog roll
Finally, the dumbest thing that nobody paid any attention to anyway, are gone. Arrows on the floor at the grocery store were more a symbol that something was not right with the world than anything. Once in a while, I like to casually stroll around the fruit section...
by marketingblogdr | Jun 7, 2021 | 2021, blog roll
Kylie Jenner has 238 Million followers in Instagram. I’m sure that’s good for the Makeup Melting Cleanser business. But the thing is – I’m just not a huge fan (as if Kylie cares what I think). The point is… If I were, you can bet I’d go out and buy...
by marketingblogdr | Jun 4, 2021 | 2021, blog roll
Marky Z, circa 2017, describing his vision for the Video Tab inside the core Facebook app: “The goal that we have for the product experience is to make it so that when people want to watch videos or want to keep up to date with what’s going on with their...
by marketingblogdr | May 21, 2021 | 2021, blog roll
Step right up folks! It’s systematic. It’s hydromatic. It’s ultramatic. It’s programmatic! Real time bidding is your ticket and we’ve got it at a big discount today! Dynamic insertion is the name of our game. Inventory owners, SSPS, DSPS and...
by marketingblogdr | May 13, 2021 | 2021, blog roll
Turns out that the black box of programmatic advertising is not the only place where IMP’s are, um, not counted correctly. Measurement is the bedrock of this entire industry and has always employed a bit of fuzzy math. Starting around 1954, Nielson was able to...
